How to succeed on the Russian market

Want to grow your business in a new market? Are you thinking of entering the Russian market but are wondering how?

Heavily reliant on imports of equipment, technology and materials, the Russian market offers massive opportunities for international suppliers and manufacturers of such products.

Read on to discover the best approach to take for your business to succeed on the Russian welding market.

Find the right partner

Many well-established international firms successfully operate on the Russian welding market with representative offices and localised production. But the initial stage is to start exporting your products and test the waters.

Key to this is finding a trusted local distributor or dealer to handle the logistics. Spanning 11 time zones, Russia’s size is not something to be taken lightly, which is why working with an experienced distributor with local knowledge is vital.

Think long-term

The Russian market is not one for quick and easy wins. It’s experienced an economic downturn in recent years, but currency fluctuations are nothing new to the country.

Committing to working on the Russian market is paramount; give it time, it may take at least a couple of years to settle in to the market.

Know the market

Before you enter, find out which companies are doing well and why. It’s key to know the nuances of the market, where there are gaps and opportunities, and what your potential customers need and how you can meet demand.

Market insights into where the market is headed in the future, its prospects and challenges are invaluable at this stage.


Meeting your clients and partners face-to-face is an important part of doing business in Russia. It’s the best way to forge strong relationships to help your business grow and mitigate any problems.

By networking you can go a long way in finding potential business partners and clients to further your operations on the Russian market.

Weldex 2019

One of the most valuable ways to get a head start on the Russian market is at Weldex. Russia’s largest exhibition of welding materials, equipment and technologies, it’s where the entire industry gathers each year to discover new products, make connections, and share industry insight.

Weldex is a key tool in finding Russian clients. With a visitor audience from 65 regions of Russia, it means you only have to be in one place to meet regional businesses.

It’s also the best place to present your products to a professional audience looking for new and innovative materials and equipment. Test demand and get honest feedback from over 6,000 professionals who really know the market.

Last year, exhibitor Technotron told us; “During the exhibition, we van better identify our customer needs, understand their wants, meet our partners and analyse market trends.”

Looking to enter the Russian market?

Enquire today to find out how Weldex 2019 can help your business succeed in Russia.